• Discover Watson Commerce and how accelerate commerce using the cognitive learning power of Watson


• Commerce on Cloud: Enables you to quickly go to market with an omni-channel commerce solution to create engaging brand experiences across customer touchpoints.

• WebSphere Commerce Professional: Powerful customer interaction platform to help midsize companies offer personalized, cross-channel shopping.

• WebSphere Commerce Enterprise: Provides an omni-channel e-commerce platform for B2C and B2B business models.

Deliver a seamless, cross-channel shopping experience through personalized and contextually relevant content and extend your brand across customer touchpoint as well in a B2C and/or in a B2B context. IBM omni-channel eCommerce solutions provide a unified approach to managing evolving digital and physical channels.

Your customers have high expectations for personalized, seamless and relevant shopping experiences across multiple channels. Meeting those expectations can help earn customer loyalty and drive sales. IBM WebSphere Commerce is an omni-channel commerce platform that gives you the customer and business insight needed to engage shoppers as individuals with personalized content and offers, deliver mobile optimized experiences and more quickly respond to market opportunities to grow your business.

IBM e-commerce solutions for B2C and/or B2B can:

  • Enhance the customer shopping experience in the age of the empowered customer for seamless, positive sales experiences.
  • Manage customer interactions across a broad range of evolving channels and interaction points, including the web, mobile and in-store.
  • Build intelligent fulfillment processes that are more efficient, demand-driven and transparent.
  • Guide sellers through the process of configuring complex products and services.
  • Determine prices, promotions and markdowns that maximize sales, profit and shopper loyalty across channels.

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 B2C Commerce approach

Build a superior B2C brand experience across multiple channels

Creating a superior B2C brand experience requires the ability to engage shoppers across channels with personalized content and offers that are optimized for web, mobile and tablet delivery - complete with convenience and choice in order fulfillment.

IBM B2C commerce solutions help you achieve success using B2C software on one platform that allows you to:

  • Engage customers in a contextual and relevant brand experience.
  • Empower business users to manage customer engagement across multiple channels.
  • Perfect the delivery to give customers exactly what they want, where and when they want it.
  • Accelerate time to value on a powerful B2C commerce platform.

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B2B Commerce approach

Win sales across multiple routes to market with B2B software

Winning in B2B commerce requires sales and operational effectiveness and efficiency across various business models. This includes traditional field selling, digital selling and selling through a network of partners.

IBM B2B commerce solutions helps you achieve success using a single B2B ecommerce platform that allows you to:

  • Deliver personalized experiences that make buying effortless.
  • Empower business users to take control, increase margins and reduce time to market.
  • Fulfill the customer promise by managing the order lifecycle from quote to cash.
  • Create a superior selling and buying experience with ready-to-use software.

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