Deli XL takes e-commerce to the next level with its new B2B website
PIXELIXIR worked with Deli XL to increase its turnover by enhancing its customer's web experience. With its brand new website, the company can now deliver to each customer a personalized navigation based on his profile and needs.
About Deli XL
Since 1918, Deli XL provides professional customers with quality food products in record time. As a well established company, it knows that to provide customers with on line shopping is the best way to have an efficient distribution network.
The Deli XL Challenge
With its website, Deli XL wanted to provide customers with a unique web experience. To offer interactive navigation thanks to several innovative functionnalities in order to facilitate on line shopping.
The PIXELIXIR's answer
After a deep analysis of Deli XL's current infrastructure, PIXELIXIR understood that rather than thinking of a simple website rebranding, it had to propose the complete solution management to enhance the Deli XL e-Commerce website.
Website's major improvements
- A complete description sheet for every product
- Ergonomic interface with clear colors and pleasant design
- Intuitive navigation through the whole Deli XL product range
- On line visualization & printing of orders or invoices
Visitors' main benefits
- Impression of dynamism, as when using a desktop application
- A personalized access, customized regarding of customer's profile
- Orientation towards promotions based on stock screenings or customer ordering history
- A complete follow-up of order status (with automatic e-mail notification)
Deli XL's main benefits
- A more efficient website, enabling to handle bigger business volumes an thus to reach new markets
- Great improvement of sales figures with an increase of more than 250%
- The amount of on line clients doubled in less than 4 months
A long term relationship
- 2007: First website release, with great improvements for both Deli XL and its customers
- 2009: Website re-branding, in order to always provide Deli XL's customers with the best web experience possible
- 2010: Creation of Deli Fair, an online fair with virtual stands for every brands of Deli Xl catalog
